Extend the vibrance of color-treated hair. Our gentle plant-infused shampoo helps do what harsher cleansers can’t—resist fading.
• Keeps hair color vibrant longer*
• Gently cleanses without stripping color-treated hair, helping keep hair color vibrant longer
• Leaves hair silky, soft and shiny, when used with color conserve™ conditioner
Save money and save plastic when you buy a litre.
• Litres cost 20% less per ounce**
• Litres use up to 28% less plastic**
*When using the color conserve™ shampoo and conditioner system.
**Due to buying one litre (33.8 oz) bottle versus the equivalent product in a standard-size bottle.
Aveda’s own pure-fume™ aroma with certified organic lavender, geranium, grapefruit and other pure flower and plant essences.
Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.