All-day straightness and shine.
• Exclusive plant infusion—a blend derived from organic aloe, maize and guar bean—helps create a smooth new surface on hair
• Delivers long-lasting hold to maintain a straight style all day
• For guests who occasionally straighten hair
Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.
Pro Tips From Antoinette Beenders, Aveda’s Global Creative Director and award-winning stylist
• For curly, coarse hair: apply glossing straightener from roots to ends
• For straight to wavy hair: apply from mid-length to ends
• Pre-dry your hair with the dryer nozzle facing downward until hair is about 70% dry
• If you prefer to use a flat iron, use ceramic, because it heats faster and protects the hair better