Straightens curls for sleek, straight styles that last.
• As you blow-dry your hair, plant-derived fibers help create a locking layer to help hold your hair straight.
• Certified organic cassava root helps form a barrier against intense humidity to help you forget about frizz.
• Straight styling becomes faster and easier
Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.
• Begin with smooth infusion™ style-prep smoother™ to set the foundation for a beautiful straight style.
• Apply naturally straight one section at a time to ensure a thorough application. Use a brush and blow dryer to straighten hair.
• You can also flat-iron if necessary. If you have very tight curl, you’ll love the soft, straight finish you get from flat-ironing hair after blow-drying it.